Thank you for choosing to be part of our community at Broker Services Co, doing business as HomeEasy ("HomeEasy", "we", "us", "our"). We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about this privacy notice, or our practices with regards to your personal information, please contact us at data@homeeasy.com.
When you visit our website https://www.homeeasy.com/ (the "Website"), and more generally, use any of our services (the "Services", which include the Website), we appreciate that you are trusting us with your personal information. We take your privacy very seriously.
This privacy notice describes how we might use your information if you:
- Visit our website
- Engage with us in other related ways — including any sales, marketing, or events
Please read this privacy notice carefully, as it will help you understand what we do with the information that we collect.
1. What Information Do We Collect?
In Short: We collect personal information that you provide to us.
We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services, when you participate in activities on the Website or otherwise when you contact us.
The personal information we collect may include the following:
- Names
- Phone numbers
- Email addresses
- City/market preferences
- Budget and move-in date information
All personal information that you provide to us must be true, complete and accurate, and you must notify us of any changes to such personal information.
2. How Do We Use Your Information?
In Short: We process your information for purposes based on legitimate business interests, the fulfillment of our contract with you, compliance with our legal obligations, and/or your consent.
We use the information we collect or receive:
- To match you with apartments. We use your preferences (budget, location, move-in date, amenity requirements) to identify suitable apartment listings across our buildings.
- To send you marketing and promotional communications. We and/or our third-party marketing partners may use the personal information you send to us for our marketing purposes, if this is in accordance with your marketing preferences.
- To deliver services to the user. We may use your information to provide you with the requested service.
- To respond to user inquiries/offer support to users. We may use your information to respond to your inquiries and solve any potential issues you might have with the use of our Services.
3. Will Your Information Be Shared With Anyone?
In Short: We only share information with your consent, to comply with laws, to provide you with services, to protect your rights, or to fulfill business obligations.
We may process or share your data that we hold based on the following legal basis:
- Consent: We may process your data if you have given us specific consent to use your personal information for a specific purpose.
- Legitimate Interests: We may process your data when it is reasonably necessary to achieve our legitimate business interests.
- Performance of a Contract: Where we have entered into a contract with you, we may process your personal information to fulfill the terms of our contract.
- Legal Obligations: We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process.
- Vital Interests: We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person and illegal activities, or as evidence in litigation in which we are involved.
4. How Long Do We Keep Your Information?
In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this privacy notice unless otherwise required by law.
We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting or other legal requirements).
When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.
5. AI and Automated Processing
In Short: We use AI to match you with apartments. Your data helps us serve you better — it is never sold or used to train third-party AI models.
HomeEasy uses artificial intelligence and machine learning algorithms to:
- Analyze pricing data across 85,000+ buildings to identify apartments that match your criteria.
- Compare rent-per-square-foot, amenity scores, and approval requirements to recommend the best options for your situation.
- Process conversational inputs (text messages, chat, calls) to understand your needs and preferences.
- Generate personalized apartment recommendations and market analyses.
Your data is used solely to serve you. We do not sell your personal information to third parties. We do not use your data to train external AI models. Our AI systems are proprietary and process your information exclusively to deliver our apartment matching service.
6. Proprietary Data and Intellectual Property
All building intelligence, market data, pricing analyses, neighborhood descriptions, and derived datasets on our website are proprietary to HomeEasy. This data was collected through direct interactions with apartment communities, field research, and proprietary AI analysis. It is protected under applicable intellectual property laws. See our Terms of Service for detailed restrictions on use of our data.
7. How Do We Keep Your Information Safe?
In Short: We aim to protect your personal information through a system of organizational and technical security measures.
We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure.
8. How Can You Contact Us About This Notice?
If you have questions or comments about this notice, you may email us at data@homeeasy.com or by post to:
Broker Services Co, Inc.
332 S Michigan Ave, Suite 8th Floor
Chicago, IL 60604
United States